Carla Bonini, CEO of Base3 Spain, tells us how Base3 has experienced an international expansion since its beginnings in Argentina. She brings us up to date on the latest trends in the large-format digital printing sector.
Since arriving in Barcelona in 2002, Base3 has continued to grow in Spain and just a few days ago it t opened a new warehouse in Barcelona, expanding its facilities within this major city.

1. After 16 years of presence in Spain, how would you rate Base3’s development over these past years?

Base3 was born in Argentina in 1995 and seven years later, in 2002, it arrived in Barcelona. In a short time, we also opened in Madrid, seeing that in Spain we had a great deal of business opportunity. There were few printing companies dedicated to large format and we saw that the service that we could offer would assure success, providing agility and involvement to our customers in all projects. In this way, in just 3 years, we went from having one warehouse and a single machine, to forming a team of 60 people and having five printing machines and 4 warehouses with finishing machines.

2. What kind of graphic services do you offer?

In addition to large format printing, we carry out integral projects in the retail sector, we work on advising and decorating shop windows, interior design, and at the same time we make signs for vehicles, events, as well as printing and placing of facades.
In each of the services we offer, we carry out a preliminary study to advise the client, and in some cases, as in the case of the assembly of an event, we survey the place in order to get a feel for the size, the materials that can be used, in order to adapt or create the original pieces. Therefore, we take care of all phases: replacement, production, instalment and removal. We are present from beginning to end, and we are willing to manage the most critical moments. During this time is when we are able to respond with maximum speed and efficiency.

3. What is the client profile that comes to work with Base3?

We work with all kinds of clients, especially with large companies as well as multinational companies. We are focused on all sectors, so our customers are very varied. Some examples include the following: in the sports sector we work with Real Madrid; In the food or mass consumption industry we work with Lidl, Carrefour, Heineken, etc.; In the retail sector, we have clients such as Mango, Desigual, Bershka, and the automotive sector with Mercedes Benz, BMV, and Volkswagen, among others.

4. It seems that large format printing is experiencing a golden age. What do you think it is due to?

Printing applications today are great allies for all sectors, because they adapt quickly to any surface and space. Its production is becoming more agile and new graphic technologies and the wide variety of printing media have become indispensable resources to achieve a good campaign, excellent decoration and to be able to adapt well to the dynamics of the shops, as well as to the promotional periods that change annually. The quality of the materials that can be printed today are really excellent, you have a promotional range, but you also have many high-quality options to make spectacular productions.

5. You have told us that you work for companies of all sectors, but which of them is entering with more force in the digital impression of big format?

I would highlight mainly the retail, interior design and events sector due to the variety of supports, for making turnkey projects and for being permanently updated in these fields.

6. We know that you are always looking for new printing solutions. Could you tell us some of the novelties you are working with right now?

In Germany, a pioneer country in printing trends, the current canvas trend of pvc is being discontinued and the choice of fabric is being made in its place. Currently in Base 3, we are starting to work with different printed fabrics that are starting to become a trend in Spain and we are betting on a profile system that allows to cover entire rooms using these types of fabrics.

7. You have ecological printing technology with HP Latex Printers (Ecological Latex Inks). What are your strengths and how does this technology differ from the rest?

Our customers look for a quick print job, the best possible production cost along with a high definition and quality result. In addition, the sensitivity of companies with regard to the care of the environment and sustainability is increasing. Because of this we use environmentally friendly technology, although we must know that not everything can be printed with it.
One advantage of printing with this type of technology is that it prints in almost photographic definition. It is also important to note that the inks of this Latex printer are oily, unlike UVI inks, solvents or ecosolvent, although over time it disappears.
On the other hand, the limitations of this printer mean that you can only print on suitable media for this type of technology. The materials must be as smooth as possible.

8. What are the challenges facing the large-format digital printing sector today?

The biggest challenge in our sector is the speed of this particular service. You can have the best machines, but the most important thing is to be able to provide a fast and efficient service to the client. It is a mistake to think that buying the latest printing technology is going to make you better and have more customers.

9. Finally, we would like to know what trends will mark the future of the large format?

There will be a transformation influenced by new technologies. In my opinion, there will be fewer companies, but they will be more capable and open to an integration of certain services that are now sought separately. The “turnkey” service will be more complete, and the client will be given a 360º service, we will have to continue incorporating new business units so that the large format continues to evolve.