Did you know that the facade of your business can be so shocking? And if we tell you that we have also used a material of great resistance, which supports the wear and tear of time and adapts to the surface texture in which Does it apply? Incredible, right?
We have changed the look of our facilities in Barcelona and we wanted to share with you the experience and the result.
Unlike other countries, in Spain the facades of companies are not usually taken into account as possible communication media. That is why in Base 3, coinciding with the inauguration of a new building at the headquarters in Barcelona, we decided to create a large printed mural, installed by our team, that covers the entire facade of the new building, using more than 450m2 of vinyl.
We also wanted this printed surface to have an artistic and quality component, so we have the design of Victor Heras and Ezequiel Melero simulating the well-known Wynwood Arts District in Miami, which is the nerve center of offices, luxury communities, activities artistic of museums and art galleries.
The exterior walls are made of concrete with exposed aggregate, so the surface is rough and we had to look for a self-adhesive sheet, which could be printed and adapted to the roughness and external exposure.
The manufacturer that made this project possible was the German company Aslan and was supplied by our supplier Nova Prisma.
The material is a DPF 45 vinyl, an opaque, white film with a special adhesive that adapts to the roughness of the surface with the application of heat and with a roller to achieve a perfect adaptation and adhesion.
Its finish is so perfect, that it is confused with paint.