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Renew, reinvent or redesign, every brand evolves over time and with this evolution changes in the image usually come, mainly in the logo.
These changes not only bring us up-to-date with current trends, at the same time they are strategies aimed at conquering an increasingly demanding consumer.
And not only fashion and styles of the time affect these decisions. some brands with broad trajectories designed their first logo when there was no notebook or graphic design as a profession, so both technological development and knowledge influence these renovations more and more.
Founded in 1899, Audi contained at the same time 4 brands, that's why the 4 circle that reflect it up to now.
The current logo was renewed in 2009.
Now, if you have not been encouraged to give your brand a fresh image, we tell you when it would be the best time to do so:
Spotify redesigned its brand with the aim of reflecting a simplified process (easy to use) and
show an increasingly professional image once the brand became popular.
Advice: this topic should be treated with great care, in addition to taking into account different aspects, such as that the proposals are in charge of design specialists and people who know the brand, its trajectory and objectives.
Also do not expect immediate success, often the changes generate negative responses, but calm, over time the new adjustments will be appropriate and also remember, the evolution is imminent in all aspects.
Last year the famous social network made a radical change of image, which in the first instance was criticized and
rejection by users, but who does not use Instagram?
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