VICIO | Retail

Case Study: Adidas x Vicio – When the three stripes are served on a tray

What happens when Adidas and Vicio join forces for an event? Street fashion blends with bold fast food, and the night turns into a spectacle. At Base3, we were in charge of shaping that fusion: flawless execution + immersive atmosphere.

The experience

The Vicio venue was transformed for the occasion: Adidas’ iconic three stripes became trays, burgers and fries served in custom boxes. Artist Akriila (@akribb) set the rhythm with a live performance, while a neon sign featuring the Adidas-Vicio logo set the pulse of the party. Outside, a gala-style carpet welcomed guests as if they were stepping into a premiere.

The technical execution

Behind the magic, our Base3 team designed and built every detail:

• Frosted vinyl on the windows to ensure event privacy.
• Custom neon sign with the Adidas-Vicio logo.
• Provision of pipes and construction of a mirrored wall as the bar backdrop.
• Exterior carpet to define the event’s entrance identity.

The result

A temporary space where lifestyle, music and brand came together as one. What looked like an ordinary burger joint became an urban stage with its own aesthetic. And that only happens when experience and technical execution work hand in hand.

At Base3, we know that the details that go unnoticed are the ones that make everything possible. And this event was proof of that.

Discover more projects at Base3.