LUSTIG STUDIO | Retail

BARÇA RACING COLLECTION

When a collection is not just launched. It takes pole position.

Some campaigns fill a store.
 Others make people stop in front of the window even when they are in a hurry.

The new BARÇA RACING COLLECTION needed exactly that: speed, attitude and presence.
 Displaying products was not enough. The space had to become a scene.

That’s where we came in.

At Base3, we developed a full retail implementation across several official stores, creating a visual experience inspired by the racing universe: dynamic, bold and full of personality.

The goal?
 To make the collection feel like it had just come out of a paddock instead of a warehouse.

To achieve this, we designed and installed wheeled podiums, integrated illuminated lightboxes featuring the Barça logo, and transformed each location with window vinyl graphics and branded panels placed alongside the mannequins, both inside the stores and in the storefront displays.

Every element was designed to guide attention.
 And every store had to breathe the exact same campaign while keeping its own identity.

Because great execution is not just about high-quality printing.
 It is about coordinating materials, timing, installation and details so everything works as one single system.

The campaign was implemented in the following stores:

• • Passeig de Gràcia
• • Canaletes
• • Camp Nou
• • La Maquinista
• • La Roca Village
• • Tarragona
• • Madrid

Behind every installation there was graphic production, logistics, assembly and technical adaptation for each space, all coordinated by the Base3 team.

The best part of projects like this is that the client sees a campaign.
 But we see hundreds of invisible decisions making everything fit together.

And yes.
 When you walk into a store and the collection feels like it’s moving even while standing still… you know the job was done right.