LUSTIG STUDIO | Retail

When football, retail and pop culture collide, things happen

Some campaigns last a week.
 Others make a store stop feeling like a store.

On May 1st, we got to work on one of those.

For the Clásico and the launch of the new jersey in collaboration with Olivia Rodrigo, Base3 carried out the full campaign installation across several official Barça stores.

And yes. It had to happen fast. Really fast.
 Because retail never waits. And football waits even less.

The installations took place at:

• • Passeig de Gràcia
• • Canaletes
• • Camp Nou
• • Sagrada Família
• • T1
• • La Roca Village
• • La Maquinista
• • Madrid

The challenge was not just about installing graphics.
 It was about making every store breathe the campaign from the outside in.

So anyone walking by could instantly feel that something special was happening.
 And anyone walking in would want to take part of that moment home.

Production, printing, finishes, logistics and installation perfectly coordinated to transform retail spaces into launch experiences.

Because powerful campaigns do not live only on social media.
 They also live in storefronts, structures, lighting, materials, textures and customer journeys.

That is where we come in.

At Base3, we work on projects where design does not stay on a screen.
 It gets produced. Installed. Experienced.

From retail and POS solutions to large-scale installations, events and turnkey projects, we help brands turn ideas into spaces that create real impact.

Even when everything needs to be ready by yesterday.