LUSTIG STUDIO | Retail

Barça x Ed Sheeran: limited edition worn in the latest Madrid–Barça

When Barça unveiled the special jersey with Ed Sheeran —the very one worn during the latest El Clásico against Real Madrid— the retail goal was simple: make “limited edition” visible from the street. Base3 translated that momentum into a physical experience across Camp Nou, La Roca, Canaletes, Passeig de Gràcia, and Madrid.

What we delivered (and how):

• • Window takeovers that stop traffic: large-format vinyls with crisp cutting and bubble-free application for immediate impact.
• • Custom 3D elements & displays: lightweight, durable volumes to hero the jersey as a collector’s piece from El Clásico.
• • High-traffic interior wraps: a clear visual path without noise, aligned with real shopper flow.
• • End-to-end production & install: in-house prepress, printing, cutting, finishing, and on-site install to keep one creative direction and match match-day speed.

Outcome: an immersive environment that leveraged the Madrid–Barça buzz and product scarcity to trigger a “now or never” purchase. Short in-store window… just enough to sell out fast.

Got a limited drop riding on big-match energy? Let’s talk.