LUSTIG STUDIO | Decoration of Events

The magic of the Barça-Madrid classic with KarolG

In a sports event as emblematic such as the Barça-Madrid classic match, every detail counts. On this occasion, the Barcelona F.C. surprised the football world by collaborating with the renowned artist Karol G, wearing her emblematic logo on the team's shirt.

In an effort to bring this unique collaboration to the world of retail, we transformed the Barça stores into authentic showcases of passion and innovation. From Camp Nou to La Roca Village, each store was carefully dressed with the essence of Karol G and the spirit of the Barça-Madrid classic match.

In all the windows, the vinyls with the singer's logos and images created a vibrant and exciting atmosphere. Additionally, at the Camp Nou, backlight textiles illuminated the background of the showcase, while strategically placed structures and weights enhanced the display of the shirts.