OAKLEY | Decoration of Events

When the setup is invisible and the brand shines: Oakley + Alexia Putellas in Barcelona

A few months ago, Barcelona was the stage chosen by Oakley to unveil the new MASSETER sunglasses, part of the Signature series by Alexia Putellas. A launch designed to capture attention and strengthen the connection between the brand and one of the most influential football players in the world.

Base3 was part of the backstage. Our role was to ensure that everything on stage reflected Oakley’s power and Alexia’s spirit, without anyone noticing the machinery behind it. Fast setup, precise decoration, and production handled down to the last detail.

That’s what we do: build scenarios where the brand takes center stage while we remain in the background. Every panel, every graphic, every ambient element is designed and executed so the final result flows seamlessly.

The challenge was clear: tight timelines, a high-profile event, and a demanding audience. Base3’s response: coordination, technique, and craftsmanship.

The result: a flawless presentation where the brand stood out and the audience experienced something consistent, aesthetic, and perfectly orchestrated.

At Base3, we call it making the complex look simple.